How we are paid

The short answer

Bonus World UK earns money in two ways, and this page sets out both in plain terms. First, commission. The site keeps a commercial register, the ledger, which holds the outbound links to the operators listed on it. When a reader opens one of those links, the destination operator pays this site a commission for the referral. We are paid on the opening of a link, not on deposits, losses or anything a reader does afterwards. Second, placement. The order of entries in the ledger, and the scores attached to them, are editorial decisions, and both placement and scores can be bought. Neither stream of income is hidden: this page is the disclosure, and the footer on every page of the site points back to it.

What this means for the reader

The practical consequence is that the ledger is advertising furniture. It is how the site pays for itself, and it is labelled as such. It is not, however, the source of anything we compute. Every model, figure and calculator on this site is built from category-typical terms, the ranges a given kind of offer usually carries, and never from the live terms of any ledger entry. The prose on every page follows the same rule: a paragraph stands on the ranges it cites, and nothing in it depends on who paid for the row above it. That separation is deliberate. A reader who never follows a ledger link can still use every calculator, table and model on the site, and the answers come out the same. If the ledger vanished tomorrow, the arithmetic on this site would not change by a penny.

What never happens here

A few boundaries hold across the whole site, whatever a commercial arrangement says. No operator, advertiser or affiliate manager is given any say in the models, the figures or the drafting of a page. No page prices an offer from the ledger’s live terms: the calculators work from the category ranges described above, and a paid entry cannot move them. There are no hidden links. Every outbound link sits inside the ledger, is marked as commercial, and carries a noindex header so search engines are told not to index it; the site’s own search indexing leaves those links out as well. The CAP Code, administered by the Advertising Standards Authority, requires marketing communications to be obviously identifiable as such, and that duty covers paid promotion and affiliate content. This page is where the site discharges that duty.

How the comparison tables are made

The tables on the guide pages are not drawn from the ledger either. Each one is a set of category-typical ranges, drawn from operator-published terms at the time of writing, showing what a given kind of offer usually carries: wagering multiples, caps, expiry windows and the rest. Rows for Commission-licensed operators stay in every table as the British baseline, so a reader can see what a licence would change before weighing an offshore entry. Licence status itself can be checked by anyone on the Commission’s public register. A reader who wants to check a specific offer should read the operator’s own terms, which is where the binding version of any figure lives. No table row is a live quote, and the footer note repeated under every table says so in the same words each time.

If anything here is unclear

Questions about how a figure was computed, why a table shows a particular range, or what a paid entry does and does not change are welcome, and they are answered by the people who maintain the models rather than by the ledger’s commercial side. The contact page, at /contact/ and linked in the footer of every page, is the quickest route; there is no separate sales desk to go around. The responsible gambling page and the terms of use page sit in the same footer, and neither depends on any commercial arrangement.